American Circular Textiles Releases SB 707 Implementation Brief #2:
PRO Updates and Informal Rulemaking Process Underway
New briefing tracks CalRecycle’s regulatory workshops, Landbell USA’s needs assessment, and the court’s denial of a preliminary injunction
WASHINGTON, D.C. – American Circular Textiles (AMCIRC), the leading U.S. circular textiles policy coalition, today released Implementation Brief #2, its latest briefing on the rollout of California’s Responsible Textile Recovery Act of 2024 (SB 707), the nation’s first extended producer responsibility (EPR) law for textiles.
The brief gives producers, retailers, resale and recycling stakeholders, and policymakers a consolidated update on the program’s three main tracks:
PRO updates: Landbell USA, selected by CalRecycle in February 2026 as the sole Producer Responsibility Organization (PRO), has an updated Board of Directors that includes large national brands, California retailers, and other stakeholders. Producer registration closed under the statutory deadline of July 1, 2026, but remains open. The registration fee is $1,000 for July 1, 2026 through June 30, 2027, and unregistered producers risk fines of up to $10,000 per day. The third-party contractor for the required needs assessment, due to CalRecycle by March 1, 2027, had not been announced as of October 12.
CalRecycle rulemaking: CalRecycle is holding informal public workshops through spring 2027 to gather feedback on regulatory concepts. Two have been held, on August 13 and September 29. The next is a hybrid workshop on November 12, 2026, 10:00 AM to 5:00 PM PT, covering the Producer Responsibility Plan, Contingency Plan, Plan Termination, Plan Revocation and Cessation of PRO Status, and the Annual Report. Formal rulemaking is expected to begin in mid-2027, and regulations can take effect no earlier than July 2028.
Legal challenges: On September 17, the court denied the American Apparel and Footwear Association’s request for a preliminary injunction against CalRecycle’s selection of Landbell USA, finding that AAFA had not shown irreparable harm or a likelihood of success on the merits at this stage. A hearing on the underlying challenge remains scheduled for March 12, 2027. CalRecycle's implementation and Landbell USA's work continue while the case proceeds.
“CalRecycle's informal workshops are where the details of SB 707 will take shape. The whole textile value chain needs to be in that room. Our SB 707 hub is a free resource that puts clear, standardized implementation information in one place, so you show up informed, then get involved. We advocate for and guide our members through every step. What happens in California sets the template for everyone else,” said Rachel Kibbe, Founder and CEO, American Circular Textiles.
Implementation Brief #2 is available here. The brief is part of AMCIRC’s SB 707 Hub, which also includes AMCIRC SB 707 Implementation Tracker, a free living resource available on our website, which tracks updates on bill implementation, and earlier implementation briefings.
About American Circular Textiles (AMCIRC).
American Circular Textiles (AMCIRC) is a U.S.-based coalition of leading companies working to advance circular textile policy, infrastructure, and market development. AMCIRC convenes stakeholders across retail, resale, recycling, repair, manufacturing, and technology to support the growth of domestic circular textile systems and strengthen U.S. competitiveness in the evolving global textile economy.
Media Contact: press@americancirculartextiles.com
